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Privacy Policy

Last modified: September 9, 2025

At TraitProfiler (“we”, “our”, “us”), we aim to keep this policy clear, transparent, and free of unnecessary legal jargon. This Privacy Policy explains what information we collect, how we use it, and what choices you have.

You should read this policy in full, but here’s a short summary of the key points:

  • We do not sell your personal data. Ever.
  • We only collect information that you choose to share with us or that is necessary to operate the website securely and effectively.
  • You can explore TraitProfiler anonymously or under a pseudonym.
  • We collect limited technical data (such as IP address and device type) to keep the website functional and secure.
  • You are free to update, download, or delete your information at any time.
  • Your responses to personality tests and surveys are used to generate results for you and to improve our understanding of personality traits, usually in anonymized or aggregated form.

If you have any questions about this policy, feel free to contact us.

1. Information We Collect

We collect only the information that is necessary to operate TraitProfiler, deliver your personality results, and improve our services. The type of data we collect depends on how you use our website.

1.1 Information You Provide to Us

When you interact with TraitProfiler, you may choose to provide certain information, including:

  • Personality test responses – the answers you submit while taking our assessments
  • Test results and personality type – generated based on your responses
  • Email address – only if you:
    • Request a report
    • Subscribe to updates
    • Contact us through a form or email
  • Messages and support requests – any content you send when contacting us

Providing this information is voluntary, but some features (such as receiving reports or contacting support) may not work without it.

1.2 Information We Collect Automatically

When you visit TraitProfiler, certain technical information is collected automatically to help us understand how our website is used and how to improve it. This may include:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages you visit and the time spent on them
  • Referring website or source
  • General location data (city or country level)
  • Cookies and similar tracking technologies

This data is primarily used for analytics, performance monitoring, and security purposes. It does not directly identify you unless combined with other personal information.

1.3 Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Enable core site functionality
  • Analyze how visitors use our site
  • Improve site speed and user experience

You can control or disable cookies through your browser settings. However, please note that some features of TraitProfiler may not function properly if cookies are disabled.

1.4 What We Do Not Collect

We are committed to minimizing data collection. We do not intentionally collect:

  • Sensitive personal data such as race, religion, political views, or health information
  • Payment or financial information
  • Government-issued identification numbers

If any such data is accidentally submitted, we will delete it as soon as we become aware of it.

If you share personal information about another person, you are responsible for ensuring that you have their consent for both disclosure and processing of that information in accordance with this Privacy Policy.

2. How We Use Your Information

We use your information only for purposes that are directly related to providing and improving TraitProfiler. We never use your data in ways that are misleading or unrelated to our services.

2.1 To Provide Personality Test Results

Your test responses are used to:

  • Calculate your personality type and scores
  • Generate your personalized results page
  • Display insights, charts, and descriptions related to your results

Without this data, we would not be able to deliver the core functionality of TraitProfiler.

2.2 To Improve Our Tests and Services

We analyze anonymized or aggregated data to:

  • Improve the accuracy and reliability of our assessments
  • Understand how users interact with our tests
  • Fix bugs and performance issues
  • Enhance website design and usability
  • Develop new features and tools

This helps us make TraitProfiler more useful and scientifically grounded over time.

2.3 To Communicate With You

If you provide your email address or contact us, we may use your information to:

  • Send you your requested reports or results
  • Respond to your questions or support requests
  • Provide important service-related notices
  • Send optional updates or newsletters (only if you have given consent)

You can unsubscribe from marketing emails at any time using the link in those emails.

2.4 For Analytics and Performance Monitoring

We use automatically collected data to:

  • Monitor website traffic and usage patterns
  • Understand which pages and tests are most popular
  • Improve site speed, reliability, and security
  • Detect and prevent fraudulent or abusive activity

This data is typically used in a non-identifying, aggregated form.

2.5 To Ensure Security and Legal Compliance

We may use your information to:

  • Protect the security and integrity of our website
  • Detect and prevent unauthorized access or misuse
  • Enforce our Terms & Conditions
  • Comply with legal obligations or lawful requests from authorities

We do not use your personal data for automated decision-making that produces legal or similarly significant effects on you.

Payments (if applicable)

If you purchase any paid features or services, we may collect:

  • Payment and transaction details
  • Country or tax-related information
  • Email address for receipts and communication

Payments are processed securely via third-party payment providers. We do not store full payment card details on our servers.

Technical & Usage Information

Whenever you use our website, we automatically collect certain technical data, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and interaction data

This information helps us operate, secure, and improve the website.

3. Cookies

TraitProfiler uses cookies and similar technologies to ensure the website works properly.

What Cookies We Use For

  • Maintaining login sessions
  • Saving preferences and settings
  • Storing test progress or results
  • Improving website performance and usability

We use persistent cookies, which remain on your device until deleted or expired.

By using TraitProfiler, you consent to our use of cookies as described here.

Analytics Cookies

We may use third-party analytics tools (such as Google Analytics) to understand how visitors use the website. These services may collect technical data such as IP address, screen size, and browsing behavior.

This data is processed in a way that does not directly identify you, and we do not attempt to link analytics data to identifiable personal information.

You can opt out of analytics tracking using browser settings or third-party opt-out tools.

Blocking all cookies may negatively affect website functionality.

4. Whether Information Has to Be Provided

Some information is required for us to provide certain services (for example, an email address for account recovery or sending test results).

If you choose not to provide required information, some features or services may not be available to you. We will always make it clear when information is required.

5. How Do We Use the Information We Collect?

We use your information to:

  • Generate and display personality test results
  • Send account-related messages (e.g., password reset emails)
  • Verify and secure accounts
  • Respond to questions, feedback, or complaints
  • Improve our website, tests, and tools
  • Conduct internal research and statistical analysis on personality traits
  • Prevent fraud, abuse, and unauthorized access
  • Ensure compliance with our Terms & Conditions

Our legitimate interests include improving TraitProfiler, maintaining security, and providing relevant content to users.

Research & Analysis

Responses to tests and surveys may be used for research and improvement purposes. This data is:

  • Anonymized or pseudonymized where possible
  • Used only in aggregate form
  • Never published in a way that identifies individual users

6. Legal Basis for Processing (For EU Users)

If you are located in the European Union (EU) or European Economic Area (EEA), we process your personal data in accordance with the General Data Protection Regulation (GDPR). This means we only collect and use your information when we have a valid legal reason to do so.

6.1 Consent

We process your data based on your consent when you:

  • Take a personality test on TraitProfiler
  • Submit your email address to receive a report or updates
  • Accept cookies or tracking technologies
  • Contact us through a form or email

You can withdraw your consent at any time by:

  • Adjusting your cookie settings
  • Unsubscribing from our emails
  • Contacting us to request data deletion

Withdrawing consent will not affect the lawfulness of processing before your withdrawal.

6.2 Performance of a Contract

We process your data when it is necessary to:

  • Provide your personality test results
  • Deliver requested reports or services
  • Respond to support inquiries
  • Maintain your account or user experience (if applicable)

This legal basis applies when processing is required to fulfill a service you have requested.

6.3 Legitimate Interests

We may process your data based on our legitimate interests, provided those interests do not override your fundamental rights and freedoms. This includes processing for:

  • Improving our tests and website
  • Understanding user behavior and usage trends
  • Ensuring website security and fraud prevention
  • Maintaining service quality and performance

We always balance our business needs with your privacy rights when relying on legitimate interests.

6.4 Legal Obligations

We may process your personal data when it is necessary to:

  • Comply with legal or regulatory requirements
  • Respond to lawful requests from public authorities
  • Maintain records required by law

6.5 Your Right to Object

If we process your data based on legitimate interests, you have the right to object to such processing.
If you object, we will stop processing your data unless we can demonstrate compelling legitimate grounds to continue.

7. Do We Transfer Your Information Internationally?

TraitProfiler may use service providers located outside your country, including outside the EEA. When we do, we ensure appropriate safeguards are in place to protect your information, such as contractual protections and industry-standard security measures.

Access to your personal data is limited to individuals who need it for legitimate business purposes.

8. How Can You Manage Your Information?

If you have an account, you may:

  • Update your email address or profile name
  • Adjust notification preferences
  • Delete your account

When you delete your account, we will anonymize or remove identifying information such as your email address.

However, some data may be retained where necessary, such as:

  • Anonymized test responses
  • Security and activity logs
  • Content needed to preserve research integrity or website safety

Once deleted, an account cannot be recovered.

You may also request correction or removal of specific personal data by contacting us from your registered email address.

9. Sharing of Information

Public content (such as comments or public profiles, if enabled) may be visible to other users.

We may share information:

  • With trusted service providers (hosting, analytics, email delivery, payments)
  • When required by law
  • To protect our legal rights or user safety
  • In the event of a business transfer or restructuring

We do not share your data with advertisers and do not run third-party ads on TraitProfiler.

10. Data Retention

We retain personal data only as long as necessary to provide our services or comply with legal obligations.

Examples:

  • Account data: until account deletion
  • Payment records: as required by law
  • Security logs: limited retention period
  • Test responses: retained in anonymized form for research

Inactive accounts may be periodically removed.

11. Children’s Privacy

TraitProfiler is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child is using our website without appropriate consent, please contact us.

12. Your Rights

Depending on your location, you may have rights to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion
  • Object to certain processing
  • Withdraw consent
  • Receive a copy of your data
  • Lodge a complaint with a supervisory authority

To exercise your rights, contact us using the email linked to your account.

13. Security

We use reasonable technical and organizational measures to protect your information, including:

  • Secure servers
  • Encrypted connections (HTTPS)
  • Limited access controls
  • Data minimization and anonymization

No system is completely secure, so please avoid sharing sensitive information unnecessarily.

14. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page. Continued use of the website means you accept the updated policy.